MarketNet

Paid Search Marketing

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Keyword Analysis

All search engine marketing campaigns need to start with a set of keywords. We work with you to thoroughly understand your business. That information, combined with our tools and technology, allows us to come up with a set of keyword phrases that your audience(s) will use to locate your company. Throughout the search engine marketing campaign, we constantly monitor the keyword lists and carefully tweak them to provide you with the best return on your investment.

Link Building Campaigns

Many of the top search engine algorithms rely on link data as a major part of their search engine algorithm. It's important that your company's web site is listed in the major web site directories—and it's important for other web sites that share your company's same topic to link to your company's site. Web sites that are listed at the top of the search results have many links from other sites in their industry. Our search engine marketing experts are highly skilled professionals when it comes to recognizing and obtaining the proper links to your company's web site. The right links can help your search engine rankings. Links from the wrong type of web site or “trading links” with other web sites can actually hurt your site's search engine rankings. We can identify the good links and the bad links, and can make any needed corrections.

Pay Per Click Ad Copywriting Services

If your company advertises online through any of the many PPC programs, it's imperative that your online ads are written well. A poorly written advertisement will not entice searchers to click, and they won't come to your web site. Our copywriting experts are pros when it comes to conveying the right message.

In addition to a well written ad, it's important to tailor your ads for each keyword phrase that you're targeting. If your ad copy includes the keyword phrase the searcher entered, there's a much better chance that they'll click on your ad and visit your web site. Using the same ad copy for all of your keyword phrases will not be as effective. MarketNet's copywriters will write ad copy specifically tailored for each of the keyword phrase in your ad campaign.

Pay Per Click (PPC) Campaign Management

MarketNet manages the entire PPC process. We work with you to gain insight into your business. This understanding, along with industry research, enables us to create the initial list of keywords. We then track the effectiveness of those keywords based on our industry-leading PPC campaign tracking capabilities. These tracking capabilities enable us to focus on the beneficial keywords and discontinue use of the keywords that aren't meeting your marketing goals.

There are more than 15 pay per click search engines. Google, Yahoo!, and MSN are the main engines, but did you know that new pay per click advertising opportunities become available just about every day? Each of these companies has a different backend system that works in unique ways. Our experts keep up with the latest techniques for efficiently using each system. We can quickly recognize the most important opportunities for your particular business.

Shopping Search Engine Campaign Management

If your company sells products to consumers, then it's important that all of your company's products be listed in all the major shopping search engines. The shopping search engines typically require the setup of a data feed, which automatically makes sure that your available products, correct prices, and shipping charges are listed properly in the shopping search engine. MarketNet's experts can recommend the right shopping search engine for your products, can get those products listed, and maintain the product listings.

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