|
Social MediaOnline Networking — Your WayIt's a brand new world out there, and it's time to engage your customers in a social online environment. Allow your customers to engage with your brand and company through a variety of cutting-edge means such as blogging, podcasting, social networking sites, as well as the next generation of online relationships…virtual worlds. MarketNet can help facilitate taking your business to "Web 2.0". Blogging and RSS — Every business has a story to tell – let's get your story out on the Internet! Inform the masses as to the latest happenings in your company, your products, your industry trends, and insight that they care about. This is all very easily accomplished in a blog, and content can be made automatically available to your growing audience via RSS (Really Simple Syndication) feeds. Similar to outbound email marketing, blogging allows you to have a dialog with not only existing customers, but attract new customers as well. Web site content has significant relevance when it comes to search engine positioning, and blogging is a cost-effective way to increase your overall online exposure. Podcasting — Similar to blogging, podcasting allows you to tell a story – but this time it's verbal – and available as free downloads to iPods and other portable MP3 devices. Discuss new products, new trends, new developments in your marketplace and engage listeners on an ongoing basis. Keep the content pertinent to your audience, and your listeners will wait anxiously for your next release! Wikis — A "Wiki" is a web site created specifically for teams or other groups of people to collaborate on. This can be used for a knowledge base within an organization, an external client support portal, or other internal/external content resources. MarketNet can build custom wiki solutions into the enterprise or Internet space, and allows collaborative work environments to become virtual – and more effective than many existing solutions available today. Social Media Strategies — MySpace, Facebook, Friendster – there are literally hundreds of social networking sites with extremely active user bases that make their voices heard – many times about your company, your services and your products. Imagine creating a dialogue with these potential consumers and getting the users themselves promoting your product for you, within their own expanding circle of influence. While traditional advertising is not practical within the social networking space, establishing a brand presence to facilitate dialogue between users is a bleeding-edge marketing technique that companies are now moving towards – and seeing measurable, strong, and viral results. Home |
