MarketNet

Define

Whether we are working on a web site, a sophisticated application, rich-media presentation or search marketing campaign, all projects begin with gathering information. During this collaborative stage we identify the business objectives, the short- and long-term goals, and determine any concurrent marketing efforts (both online and offline). We also define the parameters and metrics that determine success.

Plan

At this stage, we clearly articulate the strategy, vision, scope and overall direction for your project. It’s imperative to the success that each team member be involved during the planning. Each project type produces its own documentation. A search marketing campaign produces the initial analysis and recommendations, an application development project produces site maps, functional specifications and technical requirements and a rich media creative design produces creative composites.

Analyze

Now that each team has completed their planning and prepared the relative documentation, it’s time to regroup and test the plan. The goal is to identify any issues dealing with usability, functionality, design or process, and make the appropriate modifications prior to reaching the execution phase of the project. This reduces overall project cost and decreases development time.

Execute

The project is defined and the direction is documented and approved – now it’s time to execute the plan. The account and project management team keep you informed of the progress; while the designers, developers and search engine marketing experts work to produce and implement your project.

Optimize

After deploying a web site, developing an application, writing an E-newsletter or creating your dynamic Flash presentation, we perform a thorough QA on all aspects of the project. Our proficient and proven procedures for application and usability testing, content review or other QA methods tailored to fit the project type, are completed prior to any release.

Maintain

Monitoring your applications, web sites and other projects requires continued effort to ensure your projects continue to enjoy their initial success. For our clients who want to maintain content and site features internally, we employ and customize a content management system to meet their requirements.

As a client-centric interactive design and development company we enjoy long-term relationships with many clients who depend on us, as an extension of their team. This symbiotic relationship ensures continued success.