Search Marketing Special Report

Search Engine Optimization

Optimizing a web site, determining keywords and creating paid search marketing campaigns is just the beginning of an increasingly more sophisticated practice called search engine marketing.

Understanding search engine marketing is a must in today's online business world. As a leading full-service interactive design and development company, MarketNet is excited to offer this e-Newsletter dedicated to providing useful information to help you formulate a search marketing strategy.

Balancing Paid and Organic Search Listings

Does your company's web site really need to be listed in both the organic or "natural" search results as well as the paid "sponsored" results? According to a panel of search engine experts at a recent Search Engine Strategies conference, the answer is yes. Most search engine marketing experts agree that a combined approach that relies on both organic search engine rankings and paid listings works best. full story

Get the Most for Your PPC Dollar

Managing an effective pay per click (PPC) campaign isn't easy. There are several challenges to get the results you want – an increase in revenue, efficient cost management, and an overall return on investment. In this article learn about keyword research, how to chose a PPC search engine, avoiding click fraud and maximizing your overall ROI. full story

In This Issue

Increase Visibility in a Selected Location

Did you know that if you run pay per click ad campaigns you can target searchers located in a specific location? In addition to keyword phrase criteria to determine when an ad is displayed, you can also use geotargeting to display ads based on the country, state, or city level.