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News ReleaseMarketNet Announces Enhanced Search Marketing ServicesMarketNet, a Dallas-based, leading full-service interactive design and development company enhances its search engine marketing capabilities. Dallas, Texas - October 15, 2005 - MarketNet, Inc., a leading full-service interactive design and development company, announced enhanced search engine marketing capabilities with the addition of recognized search marketing expert Bill Hartzer as Search Engine Marketing Manager. Hartzer is a frequent speaker and a discussion panel participant at numerous search engine conferences and events such as the Search Engine Strategies and PubCom WebmasterWorld Conferences. He writes a weekly column for Search Engine Guide, is published in WebPro World and is the author of numerous highly regarded search strategy white papers. Hartzer is a publisher with Google AdSense and the Yahoo! Publisher Network. He also is the founder, and current Vice President of the Dallas/Fort Worth Search Engine Marketing Association. For more than five years, MarketNet has been providing search engine optimization and marketing solutions for business-to-business (B2B) and consumer-targeted clients in a variety of industries, including consumer package goods, industrial product sales, food services, training and consulting, medical and real estate. MarketNet's expanded service offerings now include a dedicated search engine marketing practice and advanced web site analytics. "Search engine marketing is a primary strategy for increasing corporate sales and awareness on the Internet," said Alan Bach, MarketNet's Vice President of Marketing and Chief Operating Officer. "Bill's nine years of focus on search engine marketing brings a breadth and depth of both strategic and technical experience that significantly enhances our already robust service offerings." "According to a study published by DoubleClick, 41 percent of U.S. customers used search engines to research a purchase. Only 10 percent used a print advertisement and 9 percent used a TV ad. However, most Internet surfers look at only the first few pages of search results, so it's critical that our client's site be ranked highly," Bach adds. Two major components of search engine optimization are paid strategies and natural, or organic strategies. Organic search engine strategies are the process of modifying a web site to make it easier for search engines like Google™, Yahoo!® or MSN® to index and list your site's content on search results pages. A paid strategy known as pay per click (PPC) is an advertising campaign that pays the search engine to deliver links on results pages when specific keywords are entered. Such paid listings generally appear in designated "sponsored links" areas on the right side or top of search results pages. Other paid strategies and programs are available, including paying search engines when users register for a service, purchase online, call by phone or take other actions. MarketNet balances organic search engine and paid strategies to generate measurable results and maximize the overall return on a client's investment in search engine marketing campaigns." Contact Home |
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