MarketNet

News Release

Texas Parents Find Child Care Options at The Child Care Source Web Site

MarketNet, a Dallas-based interactive design and development company produced a site that helps parents, families, caregivers and others, locate child care options.

Dallas, Texas - February 1, 2006 – New LifeStyles, the national resource for senior living and care options, recently expanded their services with the launch of The Child Care Source web site at www.TheChildCareSource.com. The new site, developed by the Dallas-based interactive firm MarketNet, helps parents and caregivers locate child care options in Texas.

"While some of our New LifeStyles employees were trying to locate child care for their own needs, we soon realized there wasn’t a user-friendly, central list of child care providers in Texas," said Jennifer Campbell, Online Director for New LifeStyles and The Child Care Source. "We had the idea to create the directory, approached the company president, Doug Fusella, with the idea, did our research and then contacted MarketNet," added Campbell.

"It was a natural transition," said Jill Bach, President of MarketNet. "For the past five years, we have continued to customize and support the New LifeStyles web site. Because of this established relationship, we were able to identify the requirements and complete development of The Child Care Source site in a strategic and cost-effective manner," added Bach.

The Child Care Source is a comprehensive guide for day care centers, after school or part-time care, care homes, and other pediatric products and services. The web site features:

• a database of over 20,000 licensed, registered and listed child care providers that is updated each business day;
• the power to narrow a search by location, or tailor the results based on specific needs;
• an option to save favorite selections and then return to a password protected area to review those selections;
• the ability to adjust text size for easy online reading;
• a content management system that enables a non-technical person within The Child Care Source organization to update child care provider listings and create customized feature ads; and
• a lead generator for advertisers.

In addition to developing a search engine friendly site, MarketNet also hosts The Child Care Source web site and provides organic search marketing solutions that includes manual web site submissions, web site ranking, and ongoing maintenance and monthly reporting. There are also plans to implement a paid search marketing campaign.

The long term goal for The Child Care Source is to become the national directory for child care options

Contact
Jill Bach
972.739.1900
Jill.Bach@MarketNet.com

Jennifer Campbell, Online Director
New LifeStyles and The Child Care Source
214.874.6012
Jennifer@NewLifeStyles.com

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